When the Vikings returned home from having discovered Iceland, they began seeking out volunteers to colonize the island. It soon became obvious that they had committed a marketing blunder. Even in a northern climate like Sweden, few people want- ed to immigrate to a place called Iceland.
They must have learned their lesson because they applied it on the next frozen wasteland they encountered. They named it, Greenland, and recruiting colonizers went much smoother.
Doctors and producers of consumer products for sen- iors such as DependsTM, walkers, canes, catheters, enema products, arthritis pills, joint replacements, wheel chairs, penile implants, hearing aids, etc., must have taken the Vikings’ lesson to heart. Instead of calling old age, The Tin Years, they named them The Golden Years, so people would want to go there.
Stephen Zuckerman 